Category Marketing & Selling

What Is an Upsell (and Upselling)

what is an upsell

If you've ever bought a product and been offered a better version or an add-on right before checkout, you've experienced an upsell. It's a common sales tactic where businesses encourage customers to spend a bit more on their purchase by presenting higher-value options.

10 Ideas What to Do if Your Blog Readers Use AdBlock

What to Do if Your Blog Readers Use AdBlock

Ad blockers are a common tool used by many internet users to avoid seeing ads while browsing. For bloggers and website owners, this can be a significant challenge as ads often provide a crucial revenue stream that supports the creation and maintenance of content.

How to Cloak Affiliate Links (Step-by-Step for WordPress Sites)

How to Cloak Affiliate Links

Affiliate marketing can be a great way to generate income from your website. However, managing those affiliate links can be a challenge. That’s where affiliate link cloaking comes in. The name sounds mysterious, but the practice itself is pretty straightforward.

15 Best AI Marketing Tools Available Today

Best AI Marketing Tools

In the ever-evolving world of digital marketing, the best AI marketing tools are becoming indispensable allies for savvy marketers. Whether you're a seasoned professional or just dipping your toes into the online business landscape, leveraging the power of artificial intelligence can transform the way you engage with your audience.

ConvertKit vs Mailchimp vs Brevo vs GetResponse vs Sendy vs MailPoet (2024)

GetResponse vs MailChimp vs Sendinblue vs Sendy vs MailPoet

Choosing the right email marketing tool can be a daunting task, especially when you're faced with options like ConvertKit vs Mailchimp vs Brevo (formerly Sendinblue) vs GetResponse vs Sendy vs MailPoet. Email marketing has revolutionized the way businesses communicate with their customers, and having the best tool in your arsenal can significantly boost your engagement and conversions.

3300+ Words Worth of Non-Obvious Marketing Tactics That Work

non obvious marketing tactics that work

I’ve been diving deep into some lesser-known, non-obvious marketing tactics. The kind that don’t show up in every other blog post. While you might recognize a few, I’ve gone the extra mile to gather insights from experts like Notion creators, Forbes, John Jantsch, and even some unexpected sources. My goal? To bring you a fresh perspective on what really works - beyond the basics.

15 Types of Spam You’ll Find in Your Inbox

types of spam

Ugh, spam emails. They're like the cockroaches of the digital world - no matter how hard we try to get rid of them, they keep coming back, more clever and sneaky than ever. I don't know about you, but my inbox feels like it's under constant siege these days.