Tips that save time.
Yes, today we're all over online snake oil salesman! Maybe you've noticed that I quite enjoy writing posts on the dark side of online business, or more precisely, the dark side of online business education. In other words, I love to stumble upon some hip new douchebag marketer techniques, also known as online snake oil salesmen (in memory of their idols from back in the day in the wild west).
So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while. It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself.
Email marketing is a fairly well-known promotion practice in the modern world. Where by the modern world, I actually mean the online world. In fact, many people tend to see it as the holy grail of any form of online promotion. I'm sure you've heard the term "the money is in the list" once or twice...
Here's a question for today: Are you in a situation where you're waiting for an audience that isn't there? Or providing a product that's simply not attractive to an existing audience? And even if that's the case, how do you find out?
Inception Marketing - the ultimate douchebag marketer business model, also known as product-less marketing - a situation where your marketing itself becomes the product.
Here's the core of the problem. Too many businesses (online and offline) tend to focus only on getting new customers and forget about taking care of the existing ones. For instance, have you ever seen a TV ad of a mobile network in which they're announcing that everyone who signs up for their services will receive a new iPhone for $10 (or something similar)?